A website is only the first part of your online journey. Now let’s turn you traffic into repeat customers!
1. GET SOME TRAFFIC!
The respiration of a good website: exhale content, inhale traffic.
2. GENERATE LEADS!
Let’s start turning that traffic into leads!
Now we can transform your leads into repeat customers!
4. INCREASE YOUR REVENUE!
More traffic = more leads = more customers = increased revenue
Do You Have a Website?
How’s that working for you? Are you one of countless numbers of people who got themselves a website thinking that it would bring hordes of traffic swarming to your door? Are you wondering where all of your traffic is? Are you wondering why your site is still not on page one of Google?
The fundamental problem is that a significantly large percentage of website owners view a website as an online advertisement, or online brochure for their business or organisation. This view is selling the potential of a website short to an alarming degree!
What should a website be then? It should be the foundation of your mechanism for turning traffic into leads, then turning those leads into customers, and finally, those customers into repeat customers.
This bears repeating: a website should take traffic and ultimately turn it into repeat customers.
A website is only step one in building an overall digital marketing strategy- a foundational part, but still only a part. People aren’t going to magically find your site and start flocking to it until you start giving them reasons and incentives to do so. You also need to think about how you are going provide a journey for that traffic that will turn them into repeat customers.
So how do we solve this problem? Marketing, and Automation.
It’s nothing new. You need to reach your target audience, and get your products or services and your expertise in front of them, and then you need to sell them on what you are offering. And you need to make it easy. You need to make it easy for people to purchase your products or service. If you don’t give them the easiest possible route towards making that purchase from you, they will go somewhere where it is easier.
How do we accomplish all of this? We create marketing funnels to help cultivate trust and guide visitors towards becoming leads and then guide those leads into becoming customers.
We haven’t told you the best part yet: once the marketing funnel is set up and launched, it is FULLY AUTOMATIC! Your marketing funnel has become your very own robot salesperson who works for you 24/7/365.
And that’s why we call it marketing automation.