In a previous post, I mentioned that there are two kinds of bloggers: those who blog because they enjoy it, and those who blog because they have to. Those who have to, do so because blogging is the most effective way to stream fresh, relevant, quality content from your website.
Why is this important? Because Google is looking for content that is not only relevant to what you claim your website is about, but they are also looking for content that people are reading and linking to. I have already discussed relevance and reputation as they apply to SEO, but let’s look at some ways that you can build relevance into every article you write so that your reputation starts to grow.
- Make your title count! Your title is perhaps the most undervalued real estate on your entire post. Not only is Google looking at your title, but so are your potential readers. From Google’s point of view, they want to see a title that is connected to that main categories of your site. If you sell fitness products, and are writing an article about fitness products, put it in your title. From a potential reader’s point of view, they are judging your whole article by your title and possibly your description if they can see it. If it catches their attention, they will click the link and read it. If they like the article, they will read more of your articles.
- Follow up with an engaging description. First impressions are everything. and the first impression most people will get from your article is based on their reaction to your title. But you often have access to a second chance in either the first few lines of the article, or the description/excerpt. Those first lines are crucial. If someone has been hooked by your title, they are probably not committed until they’ve read those first few lines of your article to see if they want to continue reading what you have to say. Hook them with your title, and reel them in with your description!
- Make your article interesting, useful, and/or entertaining. If you can achieve one or more of these throughout the article, you will do well. People will read more of your content, and your reputation will grow.
- Use images. A good, relevant image not only helps with SEO, but will attract readers. The best practice is to name your images (don’t forget those ALT tags!) based on the key words your article is focused on. Are there key words in the title? Use the same key words on your images. If your article is longer, images help to break up large chunks of text and make it look more inviting and readable.
- Format your article by properly using headings. Headings ( H1, H2, H3 etc..) help Google index your article and determine the important parts of your content. They also do the same with any readers who might be skimming through your article. Google loves WordPress because of the way it structures a website and makes indexing it a breeze; articles need structure too. If you apply proper and consistent structure to your articles, not only will Google love you, but your readers will too!
With these things in mind, you can improve your article writing and improve your SEO at the same time. All I require from you in return is a small mention at your first awards ceremony.
“I’m pulling for you, we’re all in this together” –Red Green
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